Whilst the Apple iPhone is undoubtedly one of the most popular smartphones in the world, you might be surprised to hear that it’s actually Samsung who are the world’s largest smartphone vendor. Releasing their first fully touch-screen phone back in 2010, today their phones feature ground-breaking technology which is giving other smart phone manufacturers a run for their money!
Some of the brands and models set to be popular in 2013 are:
- Samsung Galaxy S4 – running the latest version of Android, the latest offering from Samsung features Smart Scroll technology which detects where your eyes are looking and scrolls the screen accordingly. It also has one of the largest and sharpest displays on the market thanks to its 5 inch, 1920 x 1080 Super AMOLED panel screen. Featuring Google Now voice search technology, the release of the S4 is a boon for local businesses looking to cash in on voice engine optimisation this year.
- Apple iPhone 5 – Many users love iPhone for its slick, fast and easy to use operating system that is hard to beat! With a larger screen than its predecessor and faster loading speeds for apps and mobile browsing, the new iPhone will delight existing and new Apple fans.
- HTC One – Thanks to its super-fast, quad core 1.7GHz processor, 4.7 inch HD screen and the latest Android operating system, the HTC One packs a punch in the technology stakes! Fighting for its share of the market against Apple and the new Galaxy S4, the HTC One is set to be one of the most popular phones of the year.
Who Rules the Roost?
But who’s on top in the smartphone stakes – which companies are set to rule the roost in 2013 and who will be fighting for their share of the market? With Android currently holding a 58.3 percent share of all smartphone sales, and Apple’s iOS coming in at a rather lowly 29 percent share (Windows Phone has just a 6.7 percent share of all sales), it looks as if the new technology and gimmicks featured in Samsung’s latest offering have secured them their place at the top of the leader board this year.
What does this mean?
So, what does this mean for your business? Android phones run Google Now, which is undoubtedly the best voice activated search engine software available on the market today – local businesses will benefit from the superior search functions; it’s as easy to find your local Nandos in East London as it is a plumber in the North of Scotland! Unfortunately, iOS users must either download the new Google Now app which has just been released or rely on Siri for voice searches – Siri does not currently support local searches in the UK, which has been its downfall for many users.
With Android poised to continue their rise to the top of the smart phone market, it looks as if spending time focusing on voice engine optimisation for your business could be time well spent this spring.Who Rules the Smartphone Market and what it means for your Business